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Case Study – HP’s The Wolf (Christian Slater)

As brands try harder to cut through the clutter with compelling story telling and branded content. HP has just launched "THE WOLF" a web series starring Christian Slater in his best "Mr. Robot" style. According to AdAge the strategy behind the series is to reach IT decision makers through B2C content that will stand out for this [...]

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Society6 is an online community and e-commerce store for artists to sell their original artwork in the form of Art Prints, Wall Tapestries, iPhone cases and apparel. In 2016 they took their business to the next level by launching a large-scale influencer marketing program with YouTube lifestyle influencers. We've analyzed the campaign using Makrwatch to see [...]

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How to craft the perfect influencer marketing contract for a youtube campaign

So you’ve found the perfect YouTube influencers for your campaign, discussed all the details and negotiated a fair price. You're now ready to create an effective influencer marketing contract to seal the deal.  One of the most important aspects of a well-executed YouTube campaign is the influencer marketing contract. Contracts are a great way of making sure [...]

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Influencer Marketing - Reaching Out to and Negotiating with influencers

In the last post in this series, we discussed How To Find The Right YouTube Influencers For A Campaign, and why it’s important to get this part of the process right. After you've found the right influencers for your campaign, one of the next challenges is reaching out to them and negotiating effectively. So, in [...]

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micro influencer on youtube in fashion and beauty

These 16 YouTube influencers are making waves in the fashion, beauty and lifestyle category on YouTube and it's easy to see why. With impressively high levels of engagement on their channels and rapidly growing subscriber numbers, these 16 up and coming YouTubers stars have already gained loyal followings on both YouTube and their other social media [...]

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Influencer Marketing on YouTube - Introduction to the Series Influencer marketing continues to be one of 2016’s biggest marketing trends, and 2017 sees no signs of that slowing down. As more and more brands clamour to get onboard the influencer marketing train, we're seeing both bigger budgets and more team members being allocated to influencer marketing campaigns from [...]

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Finding YouTube creators for influencer marketing campaign can be time-consuming and difficult, especially if you do it manually. Scanning through countless spammy channels, TV channels, music channels, inactive channels and brand channels can leave you wondering where all the YouTube content creators went!  With this guide, you will learn how to find relevant and engaging YouTube influencers in [...]

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What are micro-influencers?

Micro-influencers are those social media personalities who have not yet reached 'celebrity status' or do not have a very large following and reach. In Makrwatch, we consider YouTube creators as micro-influencers if their reach and engagement is as follows: They have somewhere between 5,000 and 20,000 views per video. Their engagement per video is above 1.5%. [...]

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