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Case Study – HP’s The Wolf (Christian Slater)

As brands try harder to cut through the clutter with compelling story telling and branded content. HP has just launched “THE WOLF” a web series starring Christian Slater in his best “Mr. Robot” style.

According to AdAge the strategy behind the series is to reach IT decision makers through B2C content that will stand out for this particular audience.

We will be following this series analyzing the videos on YouTube using Makrwatch. You can see the report here


For now is too soon to know to tell how good or bad this massive content effort will do. We will keep updating the report and this blog post as more chapters are released.

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